Privacy policy

Heritage Gruppe Corporation ("Heritage Gruppe," "we," "us") respects your privacy. This Privacy Policy explains what information we collect when you visit heritagegruppe.com, how we use it, and the rights you have under California law.

By using our website, you agree to the practices described here.

Who we are

Heritage Gruppe Corporation is a California corporation with its principal place of business at 154 W 24th St, Los Angeles, CA 90007. For privacy questions or to exercise your rights under this policy, contact privacy@heritagegruppe.com.

Information we collect

When you fill out a form on our website — including the consignment inquiry form, contact form, and newsletter signup — we collect the information you provide. This includes:

• Identifiers such as your name, email address, and phone number
• Information about your vehicle, including year, make, model, mileage, condition, and history (when you submit a consignment inquiry)
• Any other information you choose to share in free-text fields

When you visit our website, we and our service providers automatically collect technical information through cookies and similar technologies, including:

• IP address and approximate location
• Browser type and version
• Pages visited and time spent
• Referring website
• Device type

We may use analytics tools (such as Google Analytics and Vercel Analytics) to understand site usage and improve the experience. These tools may set cookies and collect usage data subject to their own privacy policies.

How we use your information

We use the information we collect to:

• Respond to your inquiries about consigning or purchasing a vehicle
• Send you the newsletter you signed up for
• Communicate with you about our services
• Operate, maintain, and improve our website
• Comply with legal obligations
• Protect against fraud or misuse

We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.

Third parties we work with

We use service providers to operate our business. These providers receive only the information they need to perform their service:

• Vercel — website hosting and infrastructure
• Sanity — content management
• Supabase — database and customer records
• Resend — sending transactional and marketing email
• Google Analytics and Vercel Analytics — site usage analytics

Each operates under its own privacy policy. We require service providers to handle your data securely and only for the purpose we've engaged them.

When listing a vehicle for auction, we may share vehicle details and photographs with auction platforms (such as Bring a Trailer) to facilitate the listing. We do not share the consignor's personal contact information with auction platforms without consent.

Your California privacy rights

California residents have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

• Right to know what personal information we collect, use, and disclose about you
• Right to delete your personal information, subject to certain exceptions
• Right to correct inaccurate personal information
• Right to opt out of the sale or sharing of personal information (we do not sell or share)
• Right to limit use and disclosure of sensitive personal information
• Right to non-discrimination for exercising any of these rights

To exercise these rights, email privacy@heritagegruppe.com. We may need to verify your identity before responding. We will respond within 45 days of receiving your request, with one possible 45-day extension if needed.

Data retention

We retain your information for as long as needed to provide our services and as required by law. Consignment-related records (vehicle history, sale records, payment records) may be retained for longer periods to comply with state recordkeeping requirements and tax obligations.

Security

We use reasonable administrative, technical, and physical safeguards to protect your information. No method of internet transmission is fully secure; we cannot guarantee absolute security.

Children's privacy

Our website is not directed at children under 13. We do not knowingly collect information from children. If you believe we have collected information from a child, contact us and we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect changes. Material changes will be communicated through prominent notice on the site.

Contact

For questions about this Privacy Policy or to exercise your rights:

privacy@heritagegruppe.com

Heritage Gruppe Corporation
154 W 24th St
Los Angeles, CA 90007